2015 is almost over. Is your business ready for 2016? It’s an increasingly tough market out there — especially when it comes to the world of SEO and search engine marketing. It seems that Google likes to roll out updates at the tip of a hat, and one false move can have your business suffering in penalties, decreasing its online visibilty and canceling out all of the hard work you’ve put in the previous years.
Luckily, we’ve got your covered for 2016. Here are 3 need-to-know SEO service tips for 2016 that will help your business thrive like never before.
Voice Search is on the Rise
With devices such as the Amazon Echo coming to the forefront of smart technology, more and more people are searching Google using voice activated searches. This means that long-tail keywords will be especially important, and your business needs to optimize its website to accomodate these changes.
Direct Data Matters
When it comes to SEO marketing in 2016, SEO consultants recommend that local businesses have their complete business listings available online. According to a recent article on ducttapemarketing.com, direct data is on the rise, meaning that searches for businesses and services often include all of the company’s information, from hours to menu to contact information.
User Experience is Key
While this isn’t anything new, user experience is extremely important when it comes to SEO services. When a user visits your website, you have around 10 seconds to get the point across. If your site does not adequately list services, information, or pricing, you may lose out to competititors. One of the top search engine optimization tips of all time is to ensure that all of your bases in SEO services are covered. Additionally, customer experience means bringing humanity to your website. This means creating consistent engagement using content generation and social media marketing.
Now that you have the tools to succeed, all you need to do is keep up the hard work throughout 2016. What’s your business strategy for next year? Let us know in the comments below!