Now that the world has upgraded to a mostly technological environment, web designers are in higher demand now than ever before. Some businesses will hire a full time top SEO consultant to have on staff for all their needs at all times. Others, however, will reach out for expert PPC consulting or an SEO consulting service when they need assistance in driving more traffic to their website.
Innovate web design can be the difference between a potential client choosing your company or your competitors. At this point, many companies do not include funds in their budget for marketing but still spend thousands of dollars on web development from web designers and SEO marketing consultants.
Search Engine Optimization
Companies that may not be as technologically advanced as others may not know exactly what SEO and PPC are, or how they can help drive more customers to your business. SEO stand for search engine optimization and uses researched keywords and phrases that people look up when searching for the services your company provides. This puts the link to your website higher up on the list of search results, making it more likely the potential customer will end up on your website.
Pay Per Click
PPC, Pay Per Click, is a satisfactory way to advertise for less money than regular advertising. The concept it uses is to advertise your website on other company pages and only pay for each click on your advertising link. when using TV, radio and print you have to pay a certain fee up front, making PPC a lower cost-per-conversion than traditional forms of advertising.
Benefits of Using Web Designers
However, there are aspects of your website other than SEO and PPC that provide your site with beneficial and helpful assets. Using web designers to create an innovative web design for your company’s site is a great way to attract more customers and clients. People who are impressed with the ease of use as well as the professionalism and uniqueness of your website are much more likely to purchase your items or services, return for more purchases later and share the experience they had with your business on social media. Most companies have a social media site which you can become a “fan” or “follower” of, giving you direct access to any new information the company has to offer. A survey showed that 43% of online consumers become followers to the businesses that gave them a good experience. Facebook studies show that 1 in 5 people made purchases from a site they first saw advertised on social media. In fact, even Twitter uses help to advertise, as 92% of retweets are directly related to how relevant and engaging the website looks. Helpful research also found here.