The popularity boom of the smartphone has made it more convenient than ever to find information quickly. Where to eat; how to pronounce quinoa; did Han Solo really shoot first– it helps when you need to quell an argument among friends, and quickly. The first few links are likely to have all the information you need, but have you thought about why those particular links are at the top of the page? The answer is a website found a skilled SEO services provider to help.
Admit it: even when a search returns 1.3 million finds in 0.2 seconds, you are more likely to refine your search then go on to the second page of results. We all do it (or in this case, don’t). Especially when searching on a mobile phone, clicking anymore links then necessary– especially when you accidentally click on mobile display advertising– can lead to a headache.
A popular online search for most Americans is for coupons. One study estimated that one in four coupons were redeemed through a mobile device. With mobile app advertising, it is much easier to find deals that relate to your interests than going through the mail.
What about when you are searching and searching for information, but cannot find the right page? Worse, what if you are trying to develop an online presence but cannot drive traffic to the business’ website? It is a real concern for some who think they are doing just about everything right. The difference between a website link on the first page of a search return, and one on the second, is search engine optimization.
A professional SEO services provider helps a company drive more traffic to their website by using key phrases on the company’s website. The key phrases are ones that are commonly searched for, such as “how to change a tire” or “cake doneness.” One in four internet searches are conducted on a cell phone, so the phrases are rarely in proper form. Especially on a cell phone, people tend to slip into shorthand to communicate.
Americans are regularly spending an average of two hours a day on their cell phones. An expert SEO services provider’s skills are what is directing their searches to the right pages. Helpful info also found here.
