It’s the age of digital marketing as companies are turning to electronic advertising to convert potential clients to happy customers. But with the fast pace that marketing is evolving, many companies might be unable to keep up with all the changes. If you feel like you’re behind on all the modern marketing vocabulary, here’s a brief guide on the newest digital marketing lingo, and what it means for your company.

Digital Marketing

First things first, let’s define exactly what digital marketing is. Digital marketing is the overall term for the promotion of a product of brand using digital technologies. This includes marketing over the Internet, text messaging, mobile apps, podcasts, electronic billboards, television, and radio stations. Digital marketing allows companies to analyze the results of their marketing activities, making it easier to see what is working and what isn’t.

Search Engine Optimization

Search Engine Optimization (SEO) is a process a website goes through in order to direct traffic from organic search results and improve their search engine rankings. Search engine results are based on sites that the engine considers relevant and authoritative, which can be measured by the number and quality of links to the company’s site from other websites.

Keywords

Keywords are the words in your site’s content that customers will search when looking for your site. When a business optimizes their webpage for keywords, they are much more likely to pop up on the first few pages of the search engine results. Keyword rankings can give a company a clear look into how well their marketing activities are doing.

Pay-Per-Click

A pay-per-click business model allows a company to place their advertisement on a website to direct more traffic to their site. Advertisers pay the website owners a set amount of money each time the advertisement is clicked. A major example of pay-per-click advertising is Google’s Adwords. This service allows businesses to create an ad, choose the keywords they want their ad to show up in, and budget their campaign. These are the results that show up on the top of the Google search results.