In an age of incredibly short attention spans, businesses and public figures have to be on point when it comes to reaching the public. It is said that a website has a maximum of 10 seconds to grab the interest of a potential client or consumer, and explain why they should invest any more time than that at that particular website or on that company. For this reason, public relations firms have their work cut out for them. The public can be ruthless, just ask any of the following:
- Bill Cosby, and his ever-growing line-up of accusers
- the dentist, now full of chagrin, who murdered Cecil, the beloved lion
- Planned Parenthood and the officials caught on the disgusting video
So when a company has a product to sell, a public relations firm might be the best bet in getting the proper amount and type of coverage. PR companies exist for that very purpose: relating to the public. And they are especially necessary in the digital world, where a website, without the help of the right web design company, can easily get lost in the endless links and web addresses. Many people, at least 48%, perceive the design of a website to be the main factor in judging the credibility of that business. A public relations firm will be able to find the right website designer for the company or product and how the finished web page will reach the right consumers.
What else can a public relations firm do for me?
Online marketing and interaction is probably going to be the most effective in today’s technologically-focused world. Most business-to-business, or B2B marketers — around 84% — use social media in some way or another. And as many as 88% of web users probably won’t return to a site if they’ve had a less-than-ideal experience. PR firms can help to ensure both increased traffic on social media, and decreased user dissatisfaction. But on top of that, firms can act as special events management for promotional parties, or as a branding company if a business needs to be reshaped or restructured to better appeal to the masses. Many agencies are specific to a certain type of public relations, but many others offer multiple types of services, ranging from professional offices, and industrial companies or non-profit organizations, with a focus on growing the company and it’s visibility to users and consumers.
Businesses working with other businesses can always use more guidance in how to make their company, its consumers, and its web content more accessible and efficient. And public relations is the key.