When it comes to harnessing the power of the internet to start marketing and advertising, business owners aren’t always up on the latest best practices. In fact, most small business owners (54%) say that they could use some help with their social media skills. There are a number of benefits of social media marketing, but one of the biggest is that it can help create an SEO branding strategy (that is, search engine optimization strategy). The benefits of SEO are clear, but social media is becoming an increasingly important part of doing it. Here are a few tips on using social media for small business owners.
1. Choose the right platforms.
One of the hardest parts about social media for small business owners is that it’s such a huge online realm, and it can be tough to figure out where to start. There are so many different social media platforms out there that it can be tempting to join all of them — that’ll give your business the greatest reach, right? Don’t do this. Social media sites have different demographics and different types of content do well on some, but poorly on others. Find a couple that work for you and learn how they work.
2. Be interesting.
There are about 27 million pieces of content shared on the internet each day. This is one of the benefits of SEO through social media. When you’re interesting, you’re going to be linked to and shared more often than not. Users love content with valuable information. They love nostalgia and their heart strings pulled. It’s important that the content you create and share is valuable for users and interesting.
3. Engage often.
Another important tip for small business owners using social media is to make sure that you engage often. Social media is not a one-time thing or something you can set up and forget about. Engage with your audience and followers often. This is important and can boost the effectiveness of local SEO as well, since many people (70%) are connected to at least one local business on social media.
Do you have any tips for business owners using social media? Feel free to share your advice with us in the comments section below.
