Custom printing is a great way to promote your business and bring in new customers. What kinds of custom printed items can you use to accomplish this goal? There are a lot more options than you’ve probably thought of. Here are five, ranging from traditional to out-of-the box:
- Business Cards
You’ve undoubtedly already gotten business cards. But getting high-quality cards from a custom printing company is a completely different experience. When you hand your card to a potential new client, do you want it to convey quality, luxury and attention to detail, or that you found a good deal online?
- Outdoor Signs
True, signs are about as traditional as you can get. But by investing in beautiful wide format printing from a custom printing company, you can create an eye-catching sign or banner that will bring people in from off the street — and that means a better bottom line for your company.
- Branded Gifts
Promotional gifts are a great way to not only bring in new customers, but also retain existing ones. Custom printing — and digital printing in particular — is getting increasingly affordable, too, so you can spend a little more on high-quality items to customize with your logo. You should also attempt to tie in your gift to your industry, if possible (reusable water bottles if you run an environmental consulting firm, for example).
- Graphics/Stickers
Especially if your audience is skewed younger (or toward people with children), vinyl graphics and stickers are a great, inexpensive way to get your brand identity out there as people voluntarily use your gifts as decorations. If your audience is a bit more upscale, talk to your custom printing company about sleek car window stickers or something along those lines, instead.
- Vehicle Wraps
Not all custom printing companies will offer these, but it’s worth finding one that does if you have a company car. By getting a vehicle wrap (which can range from a small graphic to a full-car wrap), you can turn all those hours stuck in traffic into valuable advertising.
How else might businesses use custom printing capabilities to impress prospective or existing clients? Share your ideas for custom printing projects in the comments.
