One of the biggest hurdles small businesses face these days is getting their advertising game on track. In addition to all of their managerial duties and day-to-day operations, more and more small business owners are having to turn to the experts to help them market their businesses — mostly because good advertising these days is done online. At the forefront of these efforts is search engine optimization, but there are a few other reasons that small businesses are reaching out to SEO marketing companies besides SEO services.

1. To Manage Your Website
All internet marketing begins in the same place: a website. Every business needs to have one, and it’s from this that the rest of your internet marketing strategies are going to lead back to. The thing is, many small business owners don’t know how to design or manage a website, which is why many of them need website consulting. This is one of the top reasons that small businesses hire SEO marketing companies.

2. For Your Pay Per Click Campaign
Another common reason that small businesses are reaching out to SEO firms is to handle their pay per click campaigns. One of the benefits of PPC campaign management is that it takes both time and knowledge to do — and the typical small business owner doesn’t have either of those things to spare on managing a pay per click campaign.

3. Social Media Marketing
There are a number of benefits of social media marketing, but there are a couple of drawbacks. Since good social media marketing means engaging and updating often, social media needs attention and time, which, again, small business owners typically don;t have to waste.

Are you a small business owner who has reached out and hired an SEO marketing company? Feel free to share why you did with us in the comments section below.
More research here.