Six Questions That Will Land You a Great SEO Consultant


Website design

When a consumer goes online to search for a new product, 93% of the time they start with a search engine. Of those 93% of users who shop through a search engine, 70-80% of the time, they scroll right past the paid advertisements and click a link within the organic results. Of the majority of users who skip the paid ads, 75% will never scroll past the first page of the search results. Getting your business to appear in the organic search results for queries related to your product, within the links that are listed on the first page is critical for building your company’s presence online.

It is no surprise that many businesses are utilizing search engine optimization services to develop the current, engaging content that represents your business online, to increase traffic to your website and to get your website listed in the top of the search results. Here are a few questions to ask when interviewing SEO consultant agencies that will separate the great search engine optimization services from the SEO services that aren’t worth your money, and give yourself the best opportunity for developing your SEO branding strategy:

  1. How do you address page ranking? A great SEO company will conduct detailed analysis of your website to determine what draws the most traffic, and the opportunities for growth. Using the metrics from your website and that of other in your industry, they will develop a plan that specifically improves the site ranking.
  2. What strategies are used to determine keywords in content? Your search engine optimization services should constantly monitor what keywords are effective at drawing traffic to your site and improving your ranking. As trends come and go, the most effective keywords will also shift. Your SEO consultants should have a finger to the pulse of your keywords and recommend changes when it is necessary.
  3. How do you address linking strategies? The links both directed to your site and within your site play an important role in the algorithm that search engines use to rank websites. Your SEO consultant should review your linking structure and make adjustments that will improve your website ranking.
  4. Can you offer any guarantees for results your company will get my business? When you ask this question, pay particular attention to any promises that the SEO company makes. An SEO service can do wonders for your online presence, but there is so much out of their control, they cannot guarantee any specific results. If an SEO company is making promises about traffic or sales, they’re either blowing steam or using techniques to produce numbers without helping your company.
  5. How long will it take to see results? You want to work with an SEO consultant who sets reasonable expectations from the beginning. Search engine optimization takes time and requires patience. If the consultant you’re interviewing makes promises less than six months, you should consider this a red flag regarding their sincerity.
  6. What reporting tools do you use to show the health of my online presence? Ask to see a report generated by your SEO provider, and make sure you understand the metrics. It doesn’t do anything to help you if you don’t have a firm grasp of what it all means.

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