Digital marketing is an important part for many businesses today. However, it can be difficult to compete with other websites, and easy to get lost in an increasingly crowded online world. When considering internet ad agencies, one detail that’s important to ask about is search engine optimization and how that can be achieved for your website.
Search Engine Optimization Targets The Source
It’s estimated that around 93% of web experiences begin with the use of a search engine, and search was directly involved in 25% of all 2010 online purchases. This indicates that many small businesses would be better off targeting search engines directly rather than spending money … and potentially large sums … on more abstract ad campaigns.
Search Engine Optimization Versus Pay Per Click
Search engine optimization content is not the same as pay per click advertising, another type of advertisement sometimes referenced in promotions marketing. Pay per click is the ad you see at the top of the page, is more obviously seen as “paid advertising”, and is thus often ignored. Search engine optimization content, or SEO, looks more organic and can come in several different forms. This is not to say that pay per click doesn’t have its advantages; it’s just very different from SEO content.
Different Possible Forms Of SEO Content
Search engine optimization advantages include the more natural look of SEO content. It can come in the form of articles, which target key words and outline certain facts specified by the small business owner. Another common form of SEO content is blogging.
SEO Content In The Form Of Blogs
Blogs are actually forms of SEO content, with an estimated 81% of business owners calling blogs an important part of the websites. Although blogs can call for more web designing and maintenance than SEO content articles, they’re popular among marketers with good reason. Blogs convey the tone the business owner prefers, and can discuss multiple topics over a period of months or even years. Bloggers also add a more personal touch to the SEO experience, appealing to a variety of potential readers.
Although SEO content isn’t guaranteed to appeal to everyone, it comes with a lot of benefits for small businesses. It’s advertising without really being an ad, edited and approved before being posted online. In many ways, SEO content gives you more control over the appearance and feeling you wish to project to potential customers, and when you’re competing on the Internet, being as personalized as possible may be a good idea!
