Many small businesses feel that since their services are locally based, they wouldn’t necessarily reap the benefits of having a website. However, this way of thinking couldn’t be more wrong. If any digital marketing consultant or firm could offer you free marketing tips, they would tell you, first and foremost, that having a website is the utmost important thing for any business looking to expand their client base and increase sales. As standing, over 90% of small businesses see blogging and web services as a key tool for marketing, and if you aren’t on this band wagon, it’s time to get help with social media, or else you could be missing out on a lot of benefits.
One of the first benefits of a website for any small businesses is that it helps the company to establish a presence. A basic website can function as a brochure for services, products, and costs. By typing your name into a search engine, current and potential clients can locate your business quickly, and will be more likely to seek your business out in the future.
Another one of the benefits of a website is its ability to establish a voice and a brand for your company. Through different types of marketing strategies, such as blogging, social media participation, and email lists, clients can become familiar with your small businesses’ credo and personality. Marketing experts agree that companies with a pronounced image are considered more familiar to consumers, and customers are more likely to consider them when making purchases.
If you’re still not convinced, consider the massive benefits of having a website in the globally connected space that is the internet. Suddenly, your client base is not limited to locale or dependent upon word-of-mouth. Rather, by simply existing on the web, your company is able to proliferate itself. By adding features such as email lists, ratings, and comments on your website or blog, your small business is encouraging visitors and clients alike to engage in a larger conversation, pitting yourself against the bigger names and front running corporations, which brings us to the last of the benefits of a website…
Google said it best: “the internet is a democracy”. You have the chance to promote your small business in the same sphere as larger companies, and you have equal opportunity to be successful with a bit of hard work and research. Make your vote count.