As the number of Internet users around the world surpasses the three billion mark, it’s not an overstatement to suggest that the World Wide Web has become a part of nearly everything in our lives. Search engines themselves — just one component of the Internet — process an incredible 100 billion inquiries every month! In the United States, everything we do, from paying our bills and applying for jobs to keeping in touch with old friends, relies on the Internet in one way or the other.
In business, it is no different. Businesses of all shapes and sizes have come to depend on website designing in order to stay ahead of the competition and to reach the most customers. A good web designing job can bring impressive advantages. In the same token, a poor or nonexistent webpage can lead your company down the wrong path.
To help your company out, here are three website designing tips for any potential project in the future:
Blog, Blog, Blog: Your company’s webpage should have a blog that highlights recent news and events about the company. These posts can range anywhere from explaining what your company does to what projects it has worked on recently. If anything, blogs will increase your webpage’s visibility online. It’s estimated that companies that run a blog have on average 434% more indexed pages than those who don’t.
Make It Mobile-Friendly: Websites that can be easily accessed on mobile devices such as a smartphone or tablet have an advantage over sites that are mostly designed for desktops. Mobile devices are becoming the dominant mode of accessing the Internet. A site that isn’t mobile compatible risks losing a large chuck of Internet users who access the Internet exclusively (or close to it) on their phones or tablets.
Consider Search Engine Optimization: Search engine optimization (SEO) is a marketing strategy that involves designing websites and including content in order to attract search engines like Google and Bing. Considering that 93% of all sessions on the Internet begin on a search engine, it’s no surprise that SEO is one of the most popular digital marketing strategies today.
For more information about website designing, feel free to leave a comment or question at the bottom.
