Putting the word “commercial” in front of anything can make it sound intimidating. But commercial printing companies can actually be tremendous partners for businesses of all sizes, handling everything from products for sale to internal materials to advertising. Here are three things absolutely every business owner needs to know about commercial printing:
- Commercial Printing Is Affordable
All too many business owners assume that printing will be overly expensive — before they even look at the prices. A local commercial printing company may even be able to offer better prices (and better services and support) than some popular online printing companies. You may be surprised to find that there’s a relatively low barrier to entry when it comes to print materials, whether you’re looking to print 50 pamphlets or 5,000 books.
- Digital Printing is a SMB’s Best Friend
If you are among those only needing 50 pamphlets (or any other project of a similar scale), then you should know that digital printing will in all likelihood offer you the best pricing. Because digital printing doesn’t require the same setup as offset commercial printing, you’ll also dodge expensive setup fees. While that may not be a big deal on a big run, it can save you a significant chunk of change on smaller projects. Digital printing offers several other advantages that are friendly to small or medium-sized businesses, too, including fast turnaround and easy customization.
- Print Marketing Really Converts
If you’re not sold on the products and services that commercial printing can offer you, take another look at the ROI involved in marketing tactics such as sign-based inbound marketing and traditional direct mail marketing. Outdoor advertising — as simple as a custom-printed sign — is actually a full 80% cheaper than TV advertising, for example, and costs about half what newspaper ads do. Shaving down the marketing budget is something that’s sure to appeal to any business, whether you’re trying to run it entirely by yourself or answering to a board.
Have you ever used commercial printing before, and/or will you be looking into it further now? Share your thoughts on commercial printing in the comments.
